Electronic Commerce: Inter-organizational Relationships and Customer Loyalty in Small Businesses in North Dakota
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چکیده
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Interorganizational Relationships in the Context of SMEs' B2B E-Commerce
Electronic commerce on the Internet has been discussed in literature as an interorganizational information system that can provide a strategic advantage via customer loyalty to small and medium-sized enterprises (SMEs). However, that is not always true, because many SMEs have difficulties achieving the benefits, as suggested by media and early research. This study is an empirical examination of...
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